- 28 October, 2011
- In Video & Animation
Virtually every reputable business has invested in producing a respectable online web presence. Thought it is seems we are now all fighting to be seen by our intended audience and hence the rise of many focussed SEO companies to assist businesses in gaining increased exposure with the leading search engines.
Acknowledging that YouTube is considered the second largest search engine, it is clear that video is the most effective medium to get your message across, while harnessing the powerful SEO components of the leading Social Networking sites.
Using YouTube as a search engine, you will see a video for virtually every commercial discipline. You will also be able to identify if the video was produced using your latest consumer camcorder, or professionally filmed and edited, which improves the chances of engaging your audience for the duration of your video. However, with the cost of video production dropping to cater to the small to medium size business market, we are beginning to see the same style of video, angle, voice over and transitions consistently used.
This is where creativity really comes in to play, and with the power of motion graphics you begin to realise you can present, advertise and showcase your products and services with only your imagination as a limit.
Where technology was previously reserved for mainstream TV and film production, you are now able to cost effectively produce broadcast-quality commercials, tutorials, training videos with the added ‘wow’ factor for a fraction of the budget. To back this point, you only have to look online to see that the large corporations are reducing their spend on television advertising, and shifting the balance in favour of web video, to gain a wider targeted audience at a significantly reduced cost. The added bonus to small and medium sized companies is that you are now able to advertise on a level playing field!
Below are two examples of Motion Graphic Video in use:Example one Example two